Die Stadt Mannheim bietet auf ihrer Homepage www.mannheim.de einen Überblick über alle Themen, die für die Bürger Mannheims wichtig sind.
Bisher gibt es auf der Homepage diverse Artikel sowie aktuelle Informationen und Linksammlungen. Nun möchte die Stadt Mannheim ihr Online-Angebot um Audio- und Videobeiträge erweitern, zu dessen Gestaltung das Projektteam Handlungsempfehlungen geben sollte. Zur Unternehmenswebsite
Die Berater teilten das Projekt in die typischen Phasen der empirischen Untersuchung ein: Fragebogenerstellung, Datenerhebung, deskriptive Auswertung, Analyse der Daten und Ableiten von Aussagen. Bei diesem Projekt wurden dabei 400 Probanden befragt und die Aussagen mit branchenüblicher Software analysiert.
Aus den erhaltenen Daten leitete das Projektteam konkrete Handlungsempfehlungen ab, die es durch eigene Recherchen umfassend ergänzte und der Stadt vorstellte
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